Metaphysic Founder on Building Ethical AI in the Metaverse

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Metaphysic, the London-based tech firm behind the viral Tom Cruise deepfake videos, is partnering with Creative Artists Agency to develop generative artificial intelligence (AI) tools and services, while working with Miramax to develop hyperreal content for the upcoming feature film "Here." Metaphysic founder Tom Graham shares insights into the impact of AI on the media industry, the importance of responsible AI, and the future of hyperreal technology in the metaverse.